XEUS Website v1.0

A modern, product-focused website designed to reflect XEUS’s shift into software and support future growth. This version represents an early iteration (v1.0) and has since evolved as the product matured.

XEUS Website v1.0

A modern, product-focused website designed to reflect XEUS’s shift into software and support future growth. This version represents an early iteration (v1.0) and has since evolved as the product matured.

Role

Web Design & Animation

Industry

Marketing Tech

Year

2025

Role

Web Design & Animation

Industry

Marketing Tech

Year

2025

My Design Process

  1. 01

    A rustic kitchen scene featuring glass jars of sourdough starter on a wooden table, with a notebook filled with handwritten recipes, a brown bowl of flour, and a beige fabric apron, illuminated by soft natural light from a window.

    Conception & Research

    Analyzed competitor websites to understand B2B structures and identify key opportunities.

  2. Competitor Research

    I took notes based on how our competitors presents and communicates information. For instance, some follow a more traditional B2B structure with formal business language while others are more human-centered, with an emphasis on community.

    Asking Questions

    • Are most visitors learning about XEUS for the first time, or do they already have some context? • Who is the audience? Marketing directors or sales team leaders? • Are visitors primarily mobile or desktop users?

    Defining Our Goals

    • Clearly communicating what XEUS is. It should be easy to understand the core offerings within the first few seconds. • Tying tangible business values to the features we offer. • Implementing a demo or guided tour: we must simplify how we talk about the product.

  3. 02

    A rustic outdoor market stall displays an array of fresh produce including vibrant tomatoes, leafy greens, and a variety of olives, set against the backdrop of a picturesque rural Italian village.

    Sitemapping

    Organized content to prioritize clarity and user understanding, ensuring the site flows smoothly from product overview to results-oriented insights.

  4. 03

    A person in an apron uses a wooden peel to place a freshly baked loaf of artisan bread into a rustic, wood-fired oven, with a flickering fire visible inside, set against the backdrop of a sunlit kitchen.

    Wireframes & Mockups

    Translated the site structure into visual layouts, balancing clean, professional design with approachable and user-friendly elements.

  5. 04

    A rustic outdoor dining table set with wine glasses, cutlery, bread, and olives sits amidst lush vineyard rows, with a historic Tuscan villa in the background under a serene sky, capturing the essence of a picturesque Italian countryside landscape.

    Implementation

    Prep files & hand off to dev.

Creating the Core Visuals

Branding

Developed a modern and friendly visual language across the site. Custom icons and illustrations help simplify complex ideas while reinforcing XEUS's professional yet approachable brand.

Lottie Animations

Created motion graphics to guide users, demonstrate functionality, and bring key product features to life.

  • a group of people walking on a sidewalk
  • a person standing in front of a building
  • low angle view of a building
  • people in a large building with Tate Modern in the background

XEUS Website v1.0

A modern, product-focused website designed to reflect XEUS’s shift into software and support future growth. This version represents an early iteration (v1.0) and has since evolved as the product matured.

Role

Web Design & Animation

Industry

Marketing Tech

Year

2025

Creating the Core Visuals

Branding

Developed a modern and friendly visual language across the site. Custom icons and illustrations help simplify complex ideas while reinforcing XEUS's professional yet approachable brand.

Lottie Animations

Created motion graphics to guide users, demonstrate functionality, and bring key product features to life.

  • a group of people walking on a sidewalk
  • a person standing in front of a building
  • people in a large building with Tate Modern in the background
  • low angle view of a building

My Design Process

  1. 01

    A rustic kitchen scene featuring glass jars of sourdough starter on a wooden table, with a notebook filled with handwritten recipes, a brown bowl of flour, and a beige fabric apron, illuminated by soft natural light from a window.

    Conception & Research

    Analyzed competitor websites to understand B2B structures and identify key opportunities.

  2. Competitor Research

    I took notes based on how our competitors presents and communicates information. For instance, some follow a more traditional B2B structure with formal business language while others are more human-centered, with an emphasis on community.

    Asking Questions

    • Are most visitors learning about XEUS for the first time, or do they already have some context? • Who is the audience? Marketing directors or sales team leaders? • Are visitors primarily mobile or desktop users?

    Defining Our Goals

    • Clearly communicating what XEUS is. It should be easy to understand the core offerings within the first few seconds. • Tying tangible business values to the features we offer. • Implementing a demo or guided tour: we must simplify how we talk about the product.

  3. 02

    A rustic outdoor market stall displays an array of fresh produce including vibrant tomatoes, leafy greens, and a variety of olives, set against the backdrop of a picturesque rural Italian village.

    Sitemapping

    Organized content to prioritize clarity and user understanding, ensuring the site flows smoothly from product overview to results-oriented insights.

  4. 03

    A person in an apron uses a wooden peel to place a freshly baked loaf of artisan bread into a rustic, wood-fired oven, with a flickering fire visible inside, set against the backdrop of a sunlit kitchen.

    Wireframes & Mockups

    Translated the site structure into visual layouts, balancing clean, professional design with approachable and user-friendly elements.

  5. 04

    A rustic outdoor dining table set with wine glasses, cutlery, bread, and olives sits amidst lush vineyard rows, with a historic Tuscan villa in the background under a serene sky, capturing the essence of a picturesque Italian countryside landscape.

    Implementation

    Prep files & hand off to dev.

Creating the Core Visuals

Branding

Developed a modern and friendly visual language across the site. Custom icons and illustrations help simplify complex ideas while reinforcing XEUS's professional yet approachable brand.

Lottie Animations

Created motion graphics to guide users, demonstrate functionality, and bring key product features to life.

  • a group of people walking on a sidewalk
  • a person standing in front of a building
  • low angle view of a building
  • people in a large building with Tate Modern in the background

My Design Process

  1. 01

    A rustic kitchen scene featuring glass jars of sourdough starter on a wooden table, with a notebook filled with handwritten recipes, a brown bowl of flour, and a beige fabric apron, illuminated by soft natural light from a window.

    Conception & Research

    Analyzed competitor websites to understand B2B structures and identify key opportunities.

  2. Competitor Research

    I took notes based on how our competitors presents and communicates information. For instance, some follow a more traditional B2B structure with formal business language while others are more human-centered, with an emphasis on community.

    Asking Questions

    • Are most visitors learning about XEUS for the first time, or do they already have some context? • Who is the audience? Marketing directors or sales team leaders? • Are visitors primarily mobile or desktop users?

    Defining Our Goals

    • Clearly communicating what XEUS is. It should be easy to understand the core offerings within the first few seconds. • Tying tangible business values to the features we offer. • Implementing a demo or guided tour: we must simplify how we talk about the product.

  3. 02

    A rustic outdoor market stall displays an array of fresh produce including vibrant tomatoes, leafy greens, and a variety of olives, set against the backdrop of a picturesque rural Italian village.

    Sitemapping

    Organized content to prioritize clarity and user understanding, ensuring the site flows smoothly from product overview to results-oriented insights.

  4. 03

    A person in an apron uses a wooden peel to place a freshly baked loaf of artisan bread into a rustic, wood-fired oven, with a flickering fire visible inside, set against the backdrop of a sunlit kitchen.

    Wireframes & Mockups

    Translated the site structure into visual layouts, balancing clean, professional design with approachable and user-friendly elements.

  5. 04

    A rustic outdoor dining table set with wine glasses, cutlery, bread, and olives sits amidst lush vineyard rows, with a historic Tuscan villa in the background under a serene sky, capturing the essence of a picturesque Italian countryside landscape.

    Implementation

    Prep files & hand off to dev.