MyGoodness
A branding and web design project for MyGoodness, a small ice cream shop in Oakland, California with a distinct, hole-in-the-wall charm. The visual language draws from graffiti, gritty textures, and illustration to create a bold, expressive brand. Deliverables included core brand guidelines and web landing pages.
Collaborators: Natalie Wray, Creative Director at Sequence Studio
MyGoodness
A branding and web design project for MyGoodness, a small ice cream shop in Oakland, California with a distinct, hole-in-the-wall charm. The visual language draws from graffiti, gritty textures, and illustration to create a bold, expressive brand. Deliverables included core brand guidelines and web landing pages.
Collaborators: Natalie Wray, Creative Director at Sequence Studio
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MyGoodness
A branding and web design project for MyGoodness, a small ice cream shop in Oakland, California with a distinct, hole-in-the-wall charm. The visual language draws from graffiti, gritty textures, and illustration to create a bold, expressive brand. Deliverables included core brand guidelines and web landing pages.
Collaborators: Natalie Wray, Creative Director at Sequence Studio
Connect to Content
Add layers or components to infinitely loop on your page.
Connect to Content
Add layers or components to infinitely loop on your page.
Branding
A bold, expressive brand system built around graffiti-inspired patterns, gritty textures, and hand-drawn illustrations. Playful ice cream “characters” bring personality and energy to the brand, creating a visual language that feels lively, unpolished, and full of character.
Website Design
A playful, organic web experience designed to reflect the brand’s energy. The layout embraces a sense of “organized mess,” using loose structure, bold visuals, and unexpected moments to create something fun, engaging, and true to the brand.
Logo Rework
A reimagined logo built from the original mark, redesigned to better reflect the brand’s personality. The updated direction introduces a more playful, less polished feel—aligning with the shop’s bold, hole-in-the-wall identity.
Branding
Branding
A bold, expressive brand system built around graffiti-inspired patterns, gritty textures, and hand-drawn illustrations. Playful ice cream “characters” bring personality and energy to the brand, creating a visual language that feels lively, unpolished, and full of character.
Logo Rework
Logo Rework
A reimagined logo built from the original mark, redesigned to better reflect the brand’s personality. The updated direction introduces a more playful, less polished feel—aligning with the shop’s bold, hole-in-the-wall identity.
Website Design
Website Design
A playful, organic web experience designed to reflect the brand’s energy. The layout embraces a sense of “organized mess,” using loose structure, bold visuals, and unexpected moments to create something fun, engaging, and true to the brand.