Beat The Bomb
Beat The Bomb is a highly rated immersive experience with seven locations across the United States. As lead designer, I supported launch of 5+ locations, owning creative across channels—from print and OOH to video, paid social, email, and brand development. The work focuses on capturing the energy of the experience through bold, high-impact visuals, with a primary emphasis on brand and out-of-home.
Role
Lead Designer
Industry
Ticketed Attractions
Year
2022–present
OOH & Print
Out-of-home design for Beat The Bomb, including billboards, flagpole banners, posters, and rack cards. The work brings the brand into physical spaces through bold, high-impact visuals designed to capture attention and drive awareness.
Visual Identity Refresh
A brand refresh, along with a new set of guidelines. The original arcade look felt a bit dated and incomplete, so we moved toward something sleeker and more modern to better match the energy of the experience. The updated identity is more cohesive and easier to apply across different channels.
Collaborators: Michon van As (Marketing Director at BTB)
Beat The Bomb
Beat The Bomb is a highly rated immersive experience with seven locations across the United States. As lead designer, I supported launch of 5+ locations, owning creative across channels—from print and OOH to video, paid social, email, and brand development. The work focuses on capturing the energy of the experience through bold, high-impact visuals, with a primary emphasis on brand and out-of-home.
Role
Lead Designer
Industry
Ticketed Attractions
Year
2022–present
OOH & Print
Out-of-home design for Beat The Bomb, including billboards, flagpole banners, posters, and rack cards. The work brings the brand into physical spaces through bold, high-impact visuals designed to capture attention and drive awareness.
Visual Identity Refresh
A brand refresh, along with a new set of guidelines. The original arcade look felt a bit dated and incomplete, so we moved toward something sleeker and more modern to better match the energy of the experience. The updated identity is more cohesive and easier to apply across different channels.
Collaborators:
Michon van As
(Marketing Director at BTB)
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Beat The Bomb
Beat The Bomb is a highly rated immersive experience with seven locations across the United States. As lead designer, I supported launch of 5+ locations, owning creative across channels—from print and OOH to video, paid social, email, and brand development. The work focuses on capturing the energy of the experience through bold, high-impact visuals, with a primary emphasis on brand and out-of-home.
OOH & Print
Out-of-home design for Beat The Bomb, including billboards, flagpole banners, posters, and rack cards. The work brings the brand into physical spaces through bold, high-impact visuals designed to capture attention and drive awareness.
Visual Identity Refresh
A brand refresh, along with a new set of guidelines. The original arcade look felt a bit dated and incomplete, so we moved toward something sleeker and more modern to better match the energy of the experience. The updated identity is more cohesive and easier to apply across different channels.
Collaborators: Michon van As (Marketing Director at BTB)
Connect to Content
Add layers or components to infinitely loop on your page.
Connect to Content
Add layers or components to infinitely loop on your page.
Role
Lead Designer
Industry
Ticketed Attractions
Year
2022–present