Can You Hear My Voice?
This annual report is divided into three sections that showcase the ASPCA’s mission—multi-perspective storytelling, animal legislation, and redemption stories. A more muted color palette, combined with black-and-white imagery and moments of color, helps contrast each animal’s past with their present.
Why This Project Matters
Concept
Following the ASPCA's mission to rescue, protect, and provide placement for animals in need, I set out to design an annual report that felt meaningful—something people would actually want to read. I chose a muted color palette to convey sincerity and warmth, while enlarged quotes provided moments of impact. Every element was purposefully placed to guide the reader through both emotion and information.
Chapters
The report is organized into three distinct chapters—touching stories told from a pet’s perspective, animal legislation, and redemption stories—each designed to highlight a different facet of the ASPCA’s work.
Personal Note
This project stands out to me because it’s rooted in real stories of care and resilience. It was an opportunity to create something that felt not just visually engaging, but intimate, sincere and genuinely meaningful.
View the Full Report
Can You Hear My Voice?
This annual report is divided into three sections that showcase the ASPCA’s mission—multi-perspective storytelling, animal legislation, and redemption stories. A more muted color palette, combined with black-and-white imagery and moments of color, helps contrast each animal’s past with their present.
Why This Project Matters
Concept
Following the ASPCA's mission to rescue, protect, and provide placement for animals in need, I set out to design an annual report that felt meaningful—something people would actually want to read. I chose a muted color palette to convey sincerity and warmth, while enlarged quotes provided moments of impact. Every element was purposefully placed to guide the reader through both emotion and information.
Chapters
The report is organized into three distinct chapters—touching stories told from a pet’s perspective, animal legislation, and redemption stories—each designed to highlight a different facet of the ASPCA’s work.
Personal Note
This project stands out to me because it’s rooted in real stories of care and resilience. It was an opportunity to create something that felt not just visually engaging, but intimate, sincere and genuinely meaningful.
View the Full Report
Can You Hear My Voice?
This annual report is divided into three sections that showcase the ASPCA’s mission—multi-perspective storytelling, animal legislation, and redemption stories. A more muted color palette, combined with black-and-white imagery and moments of color, helps contrast each animal’s past with their present.
View the Full Report
View the Full Report
Why This Project Matters
Concept
Following the ASPCA's mission to rescue, protect, and provide placement for animals in need, I set out to design an annual report that felt meaningful—something people would actually want to read. I chose a muted color palette to convey sincerity and warmth, while enlarged quotes provided moments of impact. Every element was purposefully placed to guide the reader through both emotion and information.
Chapters
The report is organized into three distinct chapters—touching stories told from a pet’s perspective, animal legislation, and redemption stories—each designed to highlight a different facet of the ASPCA’s work.
Personal Note
This project stands out to me because it’s rooted in real stories of care and resilience. It was an opportunity to create something that felt not just visually engaging, but intimate, sincere and genuinely meaningful.